curriculum vitae

 

Professional Experience

 

2015 - Present

James Feng Design     Founder/Creative Director. Direction and design of promotional materials in digital and print: websites, logo, posters, flyers, letterheads and product lines. Clients include: Grow Super; Warner Bros International; Plus Architecture; Destination NSW, Forever Young Ent. and MADSOC. Content creation and branding for MADSOC's major dance production in 2014,2015 and 2016. Management and direction of design, production and project delivery of Oasis, a 400sqm theatrical light installation for Vivid Sydney 2018. Direction and UI/UX design for 'YOGI' website, as well as branding for the Golden Sparrow product line, a zero carbon footprint harvest/production health food brand that will help revive dwindling communities in the foothills of the Himalayas.

 

02/2018 - present

Evescent Australia      Product R&D Manager and Creative Director. Content creation & brand creation for bath & beauty product lines. Content creation and product packaging design for the professional SPA product brand Bathrani at Dubai Beautyworld Expo in May 2018. Direction and liaison with manufacturer and design team to establish product design, marketing and eCommerce for Bubble & Bear. Design and fabrication of Bathrani showroom fit-out, as well as exhibition furniture and POS displays for Cosmoprof in Hong Kong Nov.2018.

 

12/2016 - 08/2017

Plus Architecture     Architectural assistant & Visualisation Artist. Graphical production for architectural diagrams and analysis dedicated to feasibility and Design Excellence competition entries. Established and oversaw the use of a cross-platform visualisation workflow that increased dramatically the model to render to layout efficiency, allowing also for fast, iterative syncing between model and post-production file without the need for the otherwise lengthy subcontract rendering. Compilation of visualisation assets into a centralised filing system and provided training sessions to the firm for the use of this system and how it efficiently integrates into the production workflow. Notable projects include the design and visualisation of the Bella Vista Farm Park Pavilion in Sydney, the shipping container student housing complex in Curacao.

 

02/2016-03/2017

Milkman Grooming Co.     In-house Graphic Designer & Creative Coordinator. Digital content creation of Milkman men's product lines such as photography, videography and animation. Filming of a documentary style short for a product development in collaboration with 20th Century FOX. Development and packaging design of Pinns branding for the female market.

 

11/2015, 2016

University of Sydney, School of Architecture, Design & Planning    Exhibition Designer (2015,2016) / Year-1 BDesArch mentor (2015-2017) . Contracted to oversee and design, structural and lighting production and fabrication for the end of year Masters Graduate Exhibition at the School of Architecture, Design & Planning, the Hearth in 2015 and Tin Sheds Gallery in 2016. // Provided advice and strategic assistance to students regarding design, 3D modelling, model making and graphic presentation. Worked closely with tutor groups during their weekly tutorial sessions to provide critique and feedback on their conceptual and practical developments. 

 

08/2015 - 02/2016 

3NTA, Architecture Student Platform      Social Media Manager.  Regular maintenance of 3nta's Instagram & Facebook accounts and to assist with day-to-day student communication from all around the globe with a focused audience base in European region such as Italy, Germany and the Netherlands.

 
 

Awards

 

2018 - Sydney Morning Herald, Indian Link & Better Homes & Gardens feature for OASIS at Vivid Sydney 2018

2016 - Sydney University Graduate Catalogue feature

2015 -  University of Sydney Academic Merit Prize

2016  - CIS Australia, Study Abroad Digital Media Scholarship 

2015 -  Dean’s List of Excellence in Academic Performance 

2016 - Winner  (Undergraduate) of Leichhardt Council Medium Density Housing Competition

2015  - Sydney University M.U.S.E. magazine feature

 

Education

 

2018-present - Bachelor of Design in Architecture (Honours), University of Sydney, SAD&P

Thesis: The Tower of Babel & The New Metropolis: Fable, Fiction & Future.  

2016 - Art Criticism/Journalism, University of Westminster, London

2014-2016 - Bachelor of Design in Architecture, University of Sydney, SAD&P.

Electives include:  Architectural Theory,  Digital Fabrication, East Asian Architecture, Architectural Lighting Design.

2007-2013 - Canberra Grammar School

Electives include:  Neuroscience, Organic Chemistry, Relativistic Physics, Religious & Values Education, Australian Studies.

 

Interests

 

Appreciating well-crafted cinematography and motion pictures

War documentaries

Martial arts & Eastern philosophy

Politics, international relations & sociology

Science shows, technology & innovation

Entrepreneurship, business and marketing

Culinary documentaries