2015 - Present
James Feng Design Founder/Creative Director. Direction and design of promotional materials in digital and print: websites, logo, posters, flyers, letterheads and product lines. Clients include: Grow Super; Warner Bros International; Plus Architecture; Destination NSW, Forever Young Ent. and MADSOC. Content creation and branding for MADSOC's major dance production in 2014,2015 and 2016. Management and direction of design, production and project delivery of Oasis, a 400sqm theatrical light installation for Vivid Sydney 2018. Direction and UI/UX design for 'YOGI' website, as well as branding for the Golden Sparrow™ product line, a zero carbon footprint harvest/production health food brand that will help revive dwindling communities in the foothills of the Himalayas.
02/2018 - present
Evescent Australia Product R&D Manager and Creative Director. Content creation & brand creation for bath & beauty product lines. Content creation and product packaging design for the professional SPA product brand Bathrani at Dubai Beautyworld Expo in May 2018. Direction and liaison with manufacturer and design team to establish product design, marketing and eCommerce for Bubble & Bear™. Design and fabrication of Bathrani showroom fit-out, as well as exhibition furniture and POS displays for Cosmoprof in Hong Kong Nov.2018.
12/2016 - 08/2017
Plus Architecture Architectural assistant & Visualisation Artist. Graphical production for architectural diagrams and analysis dedicated to feasibility and Design Excellence competition entries. Established and oversaw the use of a cross-platform visualisation workflow that increased dramatically the model to render to layout efficiency, allowing also for fast, iterative syncing between model and post-production file without the need for the otherwise lengthy subcontract rendering. Compilation of visualisation assets into a centralised filing system and provided training sessions to the firm for the use of this system and how it efficiently integrates into the production workflow. Notable projects include the design and visualisation of the Bella Vista Farm Park Pavilion in Sydney, the shipping container student housing complex in Curacao.
Milkman Grooming Co. In-house Graphic Designer & Creative Coordinator. Digital content creation of Milkman men's product lines such as photography, videography and animation. Filming of a documentary style short for a product development in collaboration with 20th Century FOX. Development and packaging design of Pinns branding for the female market.
University of Sydney, School of Architecture, Design & Planning Exhibition Designer (2015,2016) / Year-1 BDesArch mentor (2015-2017) . Contracted to oversee and design, structural and lighting production and fabrication for the end of year Masters Graduate Exhibition at the School of Architecture, Design & Planning, the Hearth in 2015 and Tin Sheds Gallery in 2016. // Provided advice and strategic assistance to students regarding design, 3D modelling, model making and graphic presentation. Worked closely with tutor groups during their weekly tutorial sessions to provide critique and feedback on their conceptual and practical developments.
08/2015 - 02/2016
3NTA, Architecture Student Platform Social Media Manager. Regular maintenance of 3nta's Instagram & Facebook accounts and to assist with day-to-day student communication from all around the globe with a focused audience base in European region such as Italy, Germany and the Netherlands.
2018 - Sydney Morning Herald, Indian Link & Better Homes & Gardens feature for OASIS at Vivid Sydney 2018
2016 - Sydney University Graduate Catalogue feature
2015 - University of Sydney Academic Merit Prize
2016 - CIS Australia, Study Abroad Digital Media Scholarship
2015 - Dean’s List of Excellence in Academic Performance
2016 - Winner (Undergraduate) of Leichhardt Council Medium Density Housing Competition
2015 - Sydney University M.U.S.E. magazine feature
2018-present - Bachelor of Design in Architecture (Honours), University of Sydney, SAD&P
Thesis: The Tower of Babel & The New Metropolis: Fable, Fiction & Future.
2016 - Art Criticism/Journalism, University of Westminster, London
2014-2016 - Bachelor of Design in Architecture, University of Sydney, SAD&P.
Electives include: Architectural Theory, Digital Fabrication, East Asian Architecture, Architectural Lighting Design.
2007-2013 - Canberra Grammar School
Electives include: Neuroscience, Organic Chemistry, Relativistic Physics, Religious & Values Education, Australian Studies.
Appreciating well-crafted cinematography and motion pictures
Martial arts & Eastern philosophy
Politics, international relations & sociology
Science shows, technology & innovation
Entrepreneurship, business and marketing